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Hero-selling Harley-Davidson bike in India

Bijaya Laxmi by Bijaya Laxmi
October 28, 2020
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Hero-selling Harley-Davidson bike in India
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New Delhi: American bike company Harley-Davidson has taken innovative steps to continue its business in India. It has signed an agreement with Hero MotoCorp. In India, the Harley-Davidson bike will be sold by Heroes. Under the agreement between the two companies, Harley Davidson will sell and service motorcycles, including parts and accessories, 4 types of accessories, riding gear and clothing. The facility will be provided by the Harley-Davidson9 dealer network and Hero Motocorp’s network in the country. Not only for sale but also for the Harley-Davidson 6 Hero motorcycle. So far no one was able to send in the perfect solution, which is not strange. India and Southeast Asian nations are expected to develop entry-level bikes as heroes for Harley as needed. Harley’s most affordable bike street 450 is being built in India. In September this year, Harley announced that it would close its India-based business and change its business model. “It simply came to our notice then. This is not a new event for the world-class premium bike maker to negotiate with any Indian automaker. The agreement was reached with Bajaj Auto on behalf of Australian company KTM and Tram Motorcycles in the UK. Similarly, BMW Motorad has entered into an agreement with TVS4 Motors. Norton, a British motorcycle company, has also reached an agreement with TVS6.

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