Bhubaneswar: Arundhati Jewelers has unveiled its new premium jewelery collection ‘Ameya’ today. Archita, the company’s brand ambassador and popular actress in Oriya cine, has unveiled a new jewelery collection. The jewelery is made of 30% less weight after a long five-month preparation for the upcoming festival and wedding season. In addition, Arundhati Jewelers today announced a monthly easy installment and gift card. The company has announced that it will get a 10% discount on cashback and up to Rs 20,000 debit cards for up to Rs 20,000 while purchasing gift cards of Rs 1,000, Rs 5,000 and Rs 10,000 from Paytm. Brahmananda Meher, Managing Director, Arundhati Jewelers, thanked everyone for their live coverage of the launch event on Facebook, YouTube, Instagram and Twitter due to the Covidium-18 cut-off. He invited everyone to experience the subtle craftsmanship of the Ameya jewelry store