New Delhi: Sunil Mittal, head of Bharti Airtel, one of the leading companies in the telecom industry, has spoken out about the cost of telecom services. It is unlikely that companies will be able to keep up with the rates at which telecom services are now being offered in the market. “It’s important to raise prices,” he said. “Given the market situation, the decision will be taken on price hikes,” he said in an interview. Sunil said Airtel had taken a stand on rising prices. He clarified that the company will not raise prices until any action is taken by TRI, the telecom regulator. All companies have to raise prices at the same time. Also last August, Mittal discussed telecom service prices. It is difficult to give 14 GB of data at Rs 180 per month. In order for companies to survive in Cabaret, the price must first be Rs 200. After that, it should gradually increase to Rs 300, ”he said. Airtel earns Rs 182 per customer per month. “It simply came to our notice then. As of September 2017, the company had a revenue of Rs 159 per customer. Last month, Vodafone Idea, one of the country’s leading telecom companies, also commented on the price hike. At present, it is not possible to keep the company running at market rates, said Rabindranath Tagore, the company’s CEO. He said the company would not back down if data and voice calls were to be increased. “We are ready to take this step as the first company,” he said. After Mukesh Ambani’s Reliance Jio entered the telecom industry in the middle of the current decade, the price of 4 services fell to its lowest level
