Bhubaneswar: The economic situation of the people has changed rapidly. More and more women are now working in government and private offices. Their entry into politics, social work, etc. does not diminish. In addition, the number of boys and girls in most families is now lower than before. So on the one hand, as people’s incomes rise, so does their savings. People, on the other hand, no longer care as much as they have to buy clothes and sarees for a small number of children. Expensive sarees and clothing have become not only fun but also easy for people. Women and men who used to wear expensive handloom sarees and dresses to wear only for weddings and special occasions are now wearing them as their daily wear. As a result, the market is growing day by day. According to some major traders, the market size is now more than 200 crore in the state. Traders are of the opinion that the market will grow even faster in the coming days. According to some of the state’s leading handloom sarees and clothing traders, some of the main reasons why people like to wear these sarees and clothes are that they look more comfortable to wear than fancy sarees. Women can sit in the office for hours or do various tasks outside, wearing this sari. These are also good to look at compared to other sarees and clothing. The feeling of a respectable family is created in the women or men who wear these sarees and dresses with ease to wear and good to see. Politicians, leaders, IAS7 and other senior bureaucrats and wealthy family members are wearing handloom dresses and sarees, and middle-class and lower-middle-class people have been affected and have started wearing these sarees and dresses. The biggest thing is that today’s consumers are overly health conscious. Handlooms or saris are made from natural fabrics such as cotton, silk, toss, ery, muga, wool and pasmin. It has no side effects on the health of people like sarees and clothing made of artificial materials. In addition, as the yarns are usually loosened and handloom sarees and garments are made, these, like other garments, do not rot or damage quickly. Renowned designer Bankim Kumar Mishra opined that durability is another feature of this sari and clothing. The unique design is one of the beauties of this sari and clothing, says another major trader.
