MUMBAI: U.S. bike company Harley Davidson is in danger of shutting down its operations in India. The company wants to escape from all over the world where there are no special profits or the sale of a certain number of bikes to suit the company. The company’s announcement has raised doubts about India’s future. The company wants to continue trading only in the 50 markets where sales are notable in the world, ”said Joachim Gitz, chairman of Harley Davidson. He made the announcement while announcing the company’s April-June results. In the 2019-20 fiscal year, Harley Davidson sold about 2,500 bikes in India and exported 2,100 bikes from here. The company has sold 2,10,000 bikes worldwide this year. In April-June this year, Harley’s sales and exports fell by 6% and exports by 40% due to the effects of the coronary epidemic.
Harley Davidson has created a project called “Dream4” to restructure his business. As a result, the company has eliminated 500 positions from around the world. Regional offices have been strengthened. Those offices will make appropriate decisions as needed by the local area. The company is also considering reducing its model number by 30 percent. The company will focus on and invest in products that are especially popular with consumers.
