New Delhi: Flipkart, Amazon and Snapdeal4, the country’s three leading e-commerce companies, are launching the biggest sale of the festive season. In the meantime, more than 40 vendors have sold their goods. More than 5,000 vendors have reportedly sold items worth more than Rs 10 lakh. Amazon claims that sellers and companies have made huge profits in the first four hours of its Great Indian Festival Sale. Similarly, in the first two days of Flipkart’s Big Billion Day Sale, more goods were sold than last year’s six-day shopping festival. Sellers in the small and medium-sized cities in Snapdeal’s Low Me Dum Sale have won more allotments. According to Amazon9, The United States has won over 110,000 vendors in the first four hours of the Indian Festival. More than 5,000 vendors have been allotted more than Rs 1 million. Eighty-one percent of the customers who buy at the festival this year are new customers. But in two days, the company has received 4.7 percent of the country’s PIN code, according to Manish Tiwari, vice president of Amazon India. Flipkart estimates that more than 300,000 vendors have participated in its Big Billion Day Sale. Sixty percent of them come from second- and third-class areas. The company’s 60 vendors have already become millionaires, while more than 10,000 vendors have traded in the millions.